When Mario DiLorenzo’s clients open their inbox or mailbox, they know they have a special message waiting for them.

The Chicago-based agent began sending his clients personalized messages after joining Keller Williams in 2015. In just two years, DiLorenzo has more than doubled his business by learning from those who have gone before him, picking up the tools from the Career Growth Initiative and implementing the 36 to Convert program, formerly 33 Touch. The philosophy is 36 client touches each year can exponentially increase an agent’s business and help them capture more money that is being left on the table.   

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Where will my next listing come from? 

If this question is keeping you up at night, STOP! The answer is right in front of you in your “Metwork.” Your “Mets” consist of people you have already met, whether it was today or folks you have known your entire life. These are friends and family members, business contacts, as well as past clients, who are a powerful source for listings and referrals.

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From an $8,000 investment in movie tickets, mega agent Seychelle Van Poole of Van Poole Properties and her team walked away from their latest client-appreciation event with 15 referrals, 20+ online reviews and an estimated $4-5 million in future business.

For the Van Poole Properties team, past clients and their referrals are the most reliable sources of leads and highest contributor of business, accounting for over 50% of their $54 million revenue year-to-date.

“Past clients are the most profitable way into a real estate transaction. They trust you and they like you and the services you provide,” she says.  

So how does Van Poole prosper with past clients?

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